LinkedIn recently rolled out a major update to its algorithm, internally known as 360Brew. This shift marks a fundamental change in how your content gets seen and who sees it.

Here’s the short version:
LinkedIn is no longer just a “social graph” platform where your content is shown primarily to your followers or connections. With the 360Brew update, it’s evolving into an interest graph, which means the platform will prioritize what you post about — not just who you know.

📹 Quick Video Breakdown:


Mini Tip: LinkedIn Algo Update


This is a big deal for purpose-driven leaders, social impact brands, and nonprofit executives who want to use their presence online to build credibility, trust, and partnerships — not just collect likes.

Let’s unpack what’s changing, and what you actually need to do about it.


From “Who You Know” to “What You Know”

Before this update, your content’s reach was largely dependent on your network size and engagement history. Now?

If you consistently talk about a specific topic — like mental health access, environmental justice, nonprofit innovation, or inclusive leadership — your content will be shown to other users interested in those topics, whether they follow you or not.

This shift means you don’t have to chase followers or play the performance game anymore.

👉 Quality over quantity. Resonance over reach. Strategy over fluff.


TL;DR: What This Means for You

The 360Brew update is good news if:

  • You’re a subject matter expert or executive who wants to get in front of the right people, not just more people.

  • You’ve built clarity around your core topics, values, and niche.

  • You value meaningful engagement over algorithm-chasing.

Here’s what to keep in mind moving forward:


1. Your Content = Your Positioning

Every post you write is teaching LinkedIn (and your audience) how to think about you.

This means:

  • Less updates, more insight.

  • Less content-for-content’s-sake, more clarity about the problems you solve and who you serve.

  • Less noise, more narrative.

💡 Ask yourself before posting: “Does this post reinforce what I want to be known for?”


2. Keywords & Hashtags Are Back (But Don’t Overdo It)

The new algorithm pays close attention to the language you use. It scans for patterns in your phrasing, topics, and yes — hashtags.

Use 3–5 hashtags per post.

  • 1–2 broad: #SocialImpact #Leadership

  • 2–3 niche: #DonorEngagement #RuralHealthcareAccess

Keep hashtags at the end of your post. Use real words in your actual writing. Don’t replace words with hashtags mid-sentence (please).


3. Recalibrate, Don’t React

There’s no need for a full-on overhaul of your strategy — especially if you’ve already been prioritizing depth, consistency, and authenticity.

But this is a great moment to pause and recalibrate.

Here’s what we’re seeing work with our executive clients who want content to lead to revenue, trust, and aligned partnerships:

  • Strategic clarity over content volume

  • Thoughtful, lived-experience-based posts over AI-generated filler

  • Engagement that builds community, not just analytics

🧭 You can’t out-post incoherence. You can’t out-hustle misalignment. And you definitely can’t build trust with fluff.


Thought Leadership Tip: Teach the Algorithm How to Think About You

If you want to stand out in 2026, clarity is your best friend. Here’s how to teach LinkedIn what you want to be known for:

  • Use recurring keywords in your posts

  • Stay consistent in the themes and ideas you talk about

  • Comment intentionally in rooms you want to be invited into

  • Treat engagement as a narrative tool, not just a metric

Every post becomes a data point. LinkedIn is paying attention — not just to what you say, but what it means.


The Bottom Line:

This shift is a win for people like you — thoughtful, busy leaders who want to build real relationships and credibility without adding more noise.

Your job isn’t to post more.
It’s to recalibrate with intention.


Next Step: Get a Mini Diagnostic

Want a quick review of your LinkedIn profile or your last few posts?
We’re offering mini audits to help you align your content with the new algorithm and ensure your thought leadership is doing the heavy lifting it’s supposed to.


You don’t need more content.

You need content that earns trust.
Let’s build that together.